Mobile / Apps

When Byte brings our knowledge of users, content strategy and deep data to mobile apps, we create a user experience that are seamless and immersive and mobile apps that are tested and ready for rugged use.

A mobile app can be a worthwhile mobile resource, it can connect or create a community, or connect people to important data, or be a perfect tool for data collection or human input. A mobile app also defines a user's experience with an organization, so we need to do it right by having a solid content strategy, data strategy and a full UX cycle, and it needs to be designed fully in-brand and look pixel perfect.

We create iOS apps and Android apps through a hybrid development process that feels fully native to each OS, uses native hardware tools like GPS, photos and push notifications, but relies on one code base to ensure updates and changes are easy and that people on iOS and Android have congruent experiences. Hybrid development also means we're not testing only at the end of the build, or in succession, we test early and often on both iOS and Android.

Mobile apps are more challenging to get right compared to websites -- they need to do everything a website does, but on a variety of small sizes and in a place that can be used on and offline, portrait or landscape, and on a variety of hardware speeds and capabilities. Because of that, we often use a more sprint-based build approach than most website projects, that way we can work more as a team with our client on creating prototypes, testing, then filling in and removing functionality based on testing or hardware requirements, and repeating the sprints as necessary until everyone loves the app.

Our mobile app services include:

  • Mobile app strategy
  • Mobile web / content integration
  • Mobile app usability (UX) and interface design
  • iPhone and iPad app development
  • Android app development, including tablet app development
  • Hybrid app development
  • Data caching and progressive syncing for slow or offline use
  • Mobile CMS (Content Management Systems)
  • App store and release management

Over the years

Over the past 15 years, we've seen and built mobile applications as the most simple WAP systems for four-line screens with no graphics, and today to full-fledged browsers with more pixels and power than the computers of ten years ago. The principles are much the same: the right content in the right place, and all the principles of good user experience and user interface, function at your fingertips.

Today, there is a lot more standards and processes to keep an mobile app well within usability guidelines and still be fun and worthwhile to a user. When we create prototypes, we'll draw from a variety of design patterns that make building the prototype easy and congruent to a real world device experience.

Often when we build a mobile app, it's much like a web site in that our process includes a strategy phase, wireframe/content phase, a design phase and a build / deploy phase. And often, as explained above, we'll use a sprint methodology and essentially 'block in' functionality and make each part more details and finessed, not unlike how master painters paint.

The Byte difference

Unlike a lot of mobile app developers, we're not a build-it-and-run studio, instead we value our relationships. Relationships matter because a successful app will have a version 1.1, 1.5 and someday a 2.0. and the best way to build quality is to be responsible for the quality we put out there. So we don't cut corners or skip steps to maximize our profits, because that doesn't create a successful mobile app. 

As well, we don't see a "me-too" app as adding to the world, and we don't want to pollute the app stores with yet-another-bad-app. We're rather picky about the mobile app clients we choose because we want to build quality iPhone and Android apps for people who have great ideas and a solid vision, and we want to build mobile apps that make a better world. 

And it pays off in the end by having a superior mobile app that engages its audience.