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CBS 58 WDJT Survivor Series

CBS 58 WDJT, Milwaukee's CBS affiliate, created a local "Survivor" series to take place for one week on Summerfest Island.

WDJT came to us because we had done live broadcasting for Summerfest, and they needed a 24 hour a day broadcast of the event, as well as a Gravity Marketing website to spread news of the survivors.

We met the survivors to take pictures and movies, visited the island, and built a site with a jungle feel complete with the "Survivor" theme music and ants crawling over the screen. WDJT asked for "survivor" personality pages, "survivor" voting, and a live broadcast. They deferred to us for ideas for the rest of the content.

We built in a chat area, a "Survivor" postcard for visitors to send to friends and family, and a "tell your own survivor story" page, where the best stories were published and the storytellers received CBS Survivor prizes.

Byte Studios' iControl allowed site owners to choose the best stories, view live statistics, and change the stories and "challenge" schedules.

The site was very well received, and had over 10,000 visitors per day.

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